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Empathy Mapping: A tool to improve your marketing skills
October 9, 2019 @ 12:00 pm - 1:30 pm MSTFree
The CO+HOOTS Foundation presents Empathy Mapping: A tool to improve your marketing skills – the second session in our four-week Midweek MindTweak Marketing Workshop. (Did you miss the first session in the series? No worries! You’re still welcome to attend this week.)
To whom are you marketing your product or services? What do you know about their life? Their struggles? Their goals or aspirations?
Effective marketing is a result of truly understanding and empathizing with your customer. Do you want to provide your customer with the services, products, and/or information they need to solve their problems? Do you want to establish brand loyalty? To do so, you need to dive deeper into what it is like to be your customer.
Join Abby Wilkymacky, business-owner and former ASU Qualitative Design Research faculty for this hand-on workshop. This workshop is the 2nd program in the 4-Week MWMT Marketing series. It is the perfect pre-cursor before you make a “7-Step Marketing Plan” during Week 3.
About the Presenter
Abby Wilkymacky is a designer, creative, maker, cat-lover, and outdoor adventuress. She is the founder of Mindflower Studio, LLC, a creative consultancy with a social impact twist. Abby is known for her innovative facilitation and research techniques that drive creative participation in surprising, fun ways. Using human-centered design research, design thinking, and creative problem solving, she helps clients develop new ways of empathizing, defining, thinking, visualizing, and collaborating to solve the most challenging problems.
Abby holds a BS in Industrial Design and Spanish from The Ohio State University. She also teaches Industrial Design and Qualitative Research courses at Arizona State University.
Outside of work you can find Abby romping around in the desert on a mountain bike, climbing rocks, or exploring the wilderness with her Osprey backpack and at least 7 liters of water.